Carnaval de Barranquilla*
*Special Judge's Award at the 2019 American Advertising Addy Awards
*Bronze Award at the 2019 American Advertising Addy Awards
*Bronze Award at the 2019 American Advertising Addy Awards
The Barranquilla’s Carnival is an invitation to live the biggest festival in Colombia. We honor Barranquilla, its culture, and its people in an extravagant, hedonistic five-day celebration of race and folklore. The carnival has traditions that date back to the 19th century, including the parades, battle of flowers, orchestra festival, and the coronation, among many other opportunities to learn about Colombian traditions.
Brand Identity
This project aimed to give the carnival a new image that truly portrays its greatness and beauty, by creating a more intentional presentation and adding more strategic promotional collateral, the outcome would also make it more approachable to its international public, allowing it to target a larger audience.
Animated Logo
A color palette inspired by Barranquilla’s flag and the overall vibrancy of the carnival:
Event Collateral
The event collateral for the carnival was designed to become collectible items, the detailed and colorful style makes them memorable, these are promotional posters and informational brochures with event maps on the opposite side.
