Victress Magazine*
*Bronze Award at the 2019 American Advertising Addy Awards
Publication Design
Victress Magazine is a publication targeted at young women with the purpose of empowering our gender through valuable content in the areas of culture, lifestyle, and wellness. The publication shows great attention to detail that goes from ads to content, to decorative elements, and more.
Since many women's magazines focus on sales or biased and even trendy content that is more harmful than helpful by promoting impossible beauty standards, I wanted to design a publication with relatable content that is interesting for other young women like me. My publication stays away from those kinds of ideas and aims to cultivate a positive lifestyle through hand-picked healthy, knowledgeable, and profound stories and advertisements.
Mood Board for Publication Design - Victress
I set the tone to be casual and stylish, by creating a color palette of jewel tones, choosing clean and playful typography, and having fun with hand-drawn details and dynamic layouts. It is its engaging, eclectic, modern, and empowering characteristics that awarded it an Addy Award!
