Identidad Cafetera is a Colombian coffee start-up dedicated to generating awareness about the origin and process of their 100% organic coffee, from the lands of the coffee growers they support to your morning brew.
For this project, Identidad Cafetera wanted a brand identity that represented how close to the environment they are as a company and how much they honor their ancestry, with elements that reflected their handcrafted qualities and the southern Colombian cultural values.
For this project, Identidad Cafetera wanted a brand identity that represented how close to the environment they are as a company and how much they honor their ancestry, with elements that reflected their handcrafted qualities and the southern Colombian cultural values.
Brand Identity Design
The brand features a color palette inspired by the natural colors of the coffee shrub and patterns infused with the cultural elements that represent the coffee growers. Overall I created a brand style that embodies the elevated, organic, and culturally-conscious values of Identidad Cafetera.
Promotional Materials
Packaging Design
All the patterns and graphics for the brand were developed to show organic and artisanal elements and traits. The packaging for the Piendamó and El Tambo selections shows a vibrant and curated presentation that successfully translates into other presentations.
