Named after the shiniest star in its constellation, Atria is the ultimate destination for fine jewelry-making supplies. Their brand seeks to inspire creativity and a bright sense of style, by offering trendy charms, beads, and everything you need to craft the chicest accessories.
Brand Identity
While Atria is a branch of Turquesa, it was clear they wanted to leave their own mark. When they came to me we needed to create everything from zero, starting with their name and brand identity, including creative direction, logos, colors, and stationery. Over time, I have also designed in-store signage, window displays, and social media content.
Social Media: Graphics and Motion Design
As a new business in the market, Atria wanted to establish authority in the artisanal jewelry scene, it sought to reflect a unique sense of style. They wanted to be trendsetters.
We achieved this by creating a strong, cohesive social media presence, that showed approachable and human customer service, and high-quality, beautiful products.
We achieved this by creating a strong, cohesive social media presence, that showed approachable and human customer service, and high-quality, beautiful products.
