Shipt x HelloSunshine
Lead art director and designer, in collaboration with:
Michael Harris (Creative Director)
Rachel Martin (Copywriter)
Mack Tompkins (Photographer)
Lauren Collins (Content Production Manager)
Shipt has partnered with Hello Sunshine, a media company founded by Reese Witherspoon, to bring followers and subscribers a convenient way to access their favorite products and books.
For this year-long campaign filled with seasonal moments, we set out to bring to life a series of shoppable experiences through photography and web design that continuously embodied both Shipt's fresh, bright, and human creative values, and Hello Sunshine's focus on highlighting women and championing storytelling.
It was important for me to portray humanity and diversity in the forefront, as they represent the perfect intersection between Hello Sunshine and Shipt; working on set with the team and talent was an inspiring experience that shined through the lens and is reflected in the results.
"Delivery and storytelling collide with this new partnership"
Read more here.
Read more here.
Summer & Nat'l Bestie Day
We kicked off the campaign with a celebration friendship that expressed the fun and bright style of the summer season; we shot photography to be used on the online shopping experience, and other media channels.
The story — A post-pool bestie reading sesh? Sign us up! We're peeking into summer fun — Reese's Book Club style. With big smiles, human closeness, and tasty snacks, everyone will wish they were invited to this picnic.
The Shelf Life recs | Affiliate
Beyond seasonal moments, we also created an affiliate landing page where subscribers could shop RBC's curated finds throughout the year; we shot a series of images that felt timeless and welcoming, targeting must-have products in the categories of journaling, top book picks, and decor.
The story — After a long day, there's nothing like curling up at home with your favorite book, journal, and the perfect pen (you know the one). The only thing better is chatting through your next great read with your BFF.
The story — After a long day, there's nothing like curling up at home with your favorite book, journal, and the perfect pen (you know the one). The only thing better is chatting through your next great read with your BFF.
Halloween
For Halloween, I wanted to highlight the sense of community that comes with a book club, a concept RBC and Shipt followers strongly connect with.
The story — Gather your book-loving coven and dust off your pumpkins, we are hosting a magical reading session. Summon seasonal snacks and decor to your door for an enchanting meeting with your friends.
Back-to-School
As the summer came to a close, we shifted the focus to back-to-school... from the parents' perspectives, helping them create a cozy space to relax and indulge in new stories and some me-time, all while conquering the school year.
The story — Let the post-back-to-school shopping unpacking begin! This mother-daughter duo goes through all the cute (and totally useful) supplies they just got delivered and prepares for the new school year.
Process
From concept and planning to production, design, and all the way to launch.
