Paid Media Ads for Shipt
As an in-house designer at Shipt, I created several paid media advertising campaigns for seasonal promos, evergreen usage, deals, and services targeting all parts of the funnel from awareness to conversion.
TLMD for Shoppers and Drivers
Target Last Mile Delivery (TLMD), is a shipping method Target uses to deliver packages via a local, third-party delivery partner, such as Shipt. This paid media suite aims to promote TLMD as a new working opportunity for shoppers and drivers for Shipt. The design campaign includes display and social programmatic ads.
Halloween 2023
As part of the Fall/Halloween 2023 campaign, I created a paid media suite of social media ads for Meta, promoting awareness of Shipt's same-day delivery service as well as relevant retail partners for the season like Sephora and PetSmart; the ads cover key product categories like groceries, makeup, home decor and candy.
Cold and Flu Season
This promotional paid media ad suite was designed to drive sales during peak cold and flu season, particularly promoting Shipt's retail partners in the drug category such as Walgreens and CVS, and taking the opportunity to increase awareness of Shipt's same-day delivery service.
