Marcela – Art Director and Graphic Designer - The Gift of More You

The Gift of More You with Shipt

Holiday 2024 advertising campaign

Art director and designer, in collaboration with:

Michael Harris (Creative Director)
Reed Strenght (Creative Director Copy)
Selene Huang (Lead AD and Designer)

Kim Acer (AD and Designer)

Matthew Bloom (Copywriter)
Esme McGlasson (Copywriter)

Mack Tompkins (Photographer)

Lauren Collins (Content Production Manager)

Ayaka Robinson (Retoucher)

With the holidays being the most hectic time of the year, our goal for the campaign was to show the many ways Shipt can support its users by gifting back time so that they can focus on the important things.

This multi-media campaign translated from the marketplace to email, programmatic ads, and social media content, touching different demographics while remaining consistent, bright, and effective.

We kicked off the season with a commemoration of Autumn's abundance and gratitude, passing through the holidays filled with cheer and unique moments shared with loved ones, and finally landing on New Year's celebration, all while portraying the overarching theme of spending less time stressing over the holiday errands and more time enjoying your time back.

The forgotten 5

The story — You’re not alone if you forgot to check these items off your list, but don’t worry, even in the midst of all the holiday chaos, we’ve got you. With Shipt, get all your last-minute needs, stress-free.

Baking Essentials

The story — Steal the spotlight this baking season when you show up to the potluck with a special pie that is both shamefully delicious and cookbook-worthy, your guests won’t be able to put their forks down.

Holiday Gifting: Beauty

To provide a spotlight for our beauty retail partners, Sephora and Ulta Beauty at Target, we shot a multifunctional composition showing the most popular product categories of the season; from stocking stuffers to gift sets, our goal was to create a user-friendly shopping experience so that Shipt can help you easily check off some items on your shopping list.